{"id":2662,"date":"2019-07-07T17:30:13","date_gmt":"2019-07-07T09:30:13","guid":{"rendered":"https:\/\/theplutustimes.com\/?p=2662"},"modified":"2019-07-07T17:04:45","modified_gmt":"2019-07-07T09:04:45","slug":"%e3%80%90%e6%99%82%e5%b8%b8%e5%9c%a8%e9%96%b1%e8%ae%80%e3%80%91marketing%e7%9a%84%e7%a6%8f%e9%9f%b3%e6%9b%b8%ef%bc%9a%e5%a4%a7%e6%95%b8%e6%93%9a","status":"publish","type":"post","link":"https:\/\/theplutustimes.com\/?p=2662","title":{"rendered":"\u3010\u6642\u5e38\u5728\u95b1\u8b80\u3011Marketing\u7684\u798f\u97f3\u66f8\uff1a\u5927\u6578\u64da"},"content":{"rendered":"\n<p>\u9084\u8a18\u5f972015&nbsp;\u5e74\uff0c\u5168\u7403\u6380\u8d77\u4e86\u4e00\u80a1\u5927\u6578\u64da\u71b1\u6f6e\uff0c\u7121\u8ad6\u662f\u53f0\u7063\u7684\u4e3b\u6d41\u96dc\u8a8c\uff0c\u4ee5\u81f3\u65bc\u4e16\u754c\u7684\u5a92\u9ad4\uff0c\u300c\u5927\u6578\u64da\u300d\uff08Big Data\uff09\u90fd\u66fe\u767b\u4e0a\u4e3b\u6d41\u5a92\u9ad4\u7684\u5c01\u9762\u5831\u5c0e\u3002\u9019\u500b\u73fe\u8c61\uff0c\u5f15\u8d77\u6211\u6975\u5927\u7684\u597d\u5947\u3002\u6211\u5de5\u4f5c\u4e86\u8fd130&nbsp;\u5e74\uff0c\u70ba\u4f55\u7a81\u7136\u51fa\u73fe\u9019\u500b\u65b0\u7269\u7a2e\uff0c\u800c\u6211\u5c0d\u5b83\u597d\u50cf\u6709\u4e00\u9ede\u964c\u751f\u3002\u6240\u4ee5\uff0c\u6211\u6c7a\u5b9a\u653e\u4e0b\u624b\u4e2d\u7684\u5de5\u4f5c\uff0c\u5230\u5927\u6578\u64da\u7684\u6e90\u982d\uff0c\u53bb\u4e00\u63a2\u7a76\u7adf\u3002<\/p>\n\n\n\n<p>\u5f88\u5e78\u904b\u7684\uff0c\u6211\u7533\u8acb\u5230\u52a0\u5dde\u5927\u5b78\u723e\u7063\u5206\u6821\u7684\u5927\u6578\u64da\u5b78\u7a0b\uff1aData Science and Predictive Analytics\u3002\u9019\u4e26\u4e0d\u662f\u4e00\u500b\u50b3\u7d71\u7684\u3001\u5145\u6eff\u6578\u5b78\u3001\u8cc7\u8a0a\u7684\u5927\u6578\u64da\u8ab2\u7a0b\uff0c\u800c\u662f\u6574\u5408\u8cc7\u8a0a\u3001\u7d71\u8a08\u3001\u4f01\u696d\u61c9\u7528\u9818\u57df\uff0c\u4e5f\u662f\u723e\u7063\u5206\u6821\u7b2c\u4e00\u6b21\u958b\u51fa\u7684\u8ab2\u7a0b\u3002\u5b78\u6821\u70ba\u4e86\u8b93\u9019\u500b\u5b78\u7a0b\u80fd\u5920\u6210\u529f\uff0c\u76f4\u63a5\u627e\u4f86\u591a\u4f4d\u6559\u79d1\u66f8\u7684\u4f5c\u8005\uff0c\u5728\u8ab2\u5802\u4e0a\u73fe\u8eab\u8aaa\u6cd5\uff0c\u7576\u7136\u8ab2\u5f8c\u4e5f\u8b8a\u6210\u53e6\u985e\u7684\u7c89\u7d72\u8207\u4f5c\u8005\u7684\u898b\u9762\u7c3d\u540d\u6703\u3002<\/p>\n\n\n\n<p>\u9019\u4e00\u7bc7\uff0c\u6211\u5c31\u8981\u4f86\u8ac7\u8ac7\u5927\u6578\u64da\u8ddf\u6211\u5011\u539f\u4f86\u8a8d\u8b58\u7684\u6709\u4f55\u4e0d\u540c\u3002\u6211\u5011\u90fd\u8b80\u904e\u4e00\u500b\u6210\u8a9e\uff0c\u53eb\u300c\u778e\u5b50\u6478\u8c61\u300d\u3002\u4e00\u7fa4\u778e\u5b50\u9047\u5230\u4e00\u982d\u8c61 \uff0c\u6478\u5230\u8c61\u817f\u7684\u4eba\uff0c\u89ba\u5f97\u5927\u8c61\u50cf\u6839\u67f1\u5b50\uff1b\u6478\u5230\u8c61\u9f3b\u7684\u4eba\uff0c\u89ba\u5f97\u5927\u8c61\u50cf\u6839\u6c34\u7ba1\uff1b\u6478\u5230\u8c61\u8033\u6735\u7684\u4eba\u5c31\u8aaa\ufe55\u300c\u4f60\u5011\u90fd\u932f\u5566\uff01\u5927\u8c61\uff0c\u5176\u5be6\u50cf\u628a\u6247\u5b50\uff01\u300d<\/p>\n\n\n\n<p>\u5927\u6578\u64da\uff0c\u5c31\u50cf\u4e00\u982d\u95d6\u5165\u5546\u696d\u53e2\u6797\u7684\u5927\u8c61\u3002\u5927\u5bb6\u90fd\u60f3\u77e5\u9053\uff0c\u300c\u5927\u6578\u64da\uff0c\u5230\u5e95\u662f\u4ec0\u9ebc\uff1f\u300d\u9019\u500b\u554f\u984c\uff0c\u554f\u4e0d\u540c\u80cc\u666f\u7684\u5c08\u5bb6\uff0c\u56de\u7b54\u4e5f\u4e0d\u4e00\u6a23\u3002\u6240\u4ee5\uff0c\u5927\u6578\u64da\u771f\u7684\u662f\u982d\u5927\u8c61\uff0c\u6bcf\u500b\u4eba\u8aaa\u7684\u90fd\u4e0d\u4e00\u6a23\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"659\" src=\"https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c30\u9801--1024x659.jpg\" alt=\"\" class=\"wp-image-2663\" srcset=\"https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c30\u9801-.jpg 1024w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c30\u9801--500x322.jpg 500w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c30\u9801--300x193.jpg 300w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c30\u9801--768x494.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u5927\u6578\u64da\u662f\u4e00\u982d\u5927\u8c61\u3002<br> <em>(\u300a<\/em>\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\uff1a\u7ffb\u8f49\u54c1\u724cX\u6703\u54e1\u7d93\u71dfX\u7cbe\u6e96\u884c\u92b7<em>\u300b\uff0f\u6642\u5831\u51fa\u7248)<\/em><br><\/figcaption><\/figure>\n\n\n\n<p>\u8a31\u591a\u4eba\u4ee5\u70ba\uff0c\u7db2\u8def\u4e0a\u7684\u6578\u64da\uff0c\u624d\u53eb\u5927\u6578\u64da\uff0c\u6050\u6015\u9019\u5c31\u898b\u6a39\u4e0d\u898b\u6797\u4e86\u3002\u5927\u6578\u64da\u4e3b\u8981\u6709\u56db\u7a2e\u4f86\u6e90\uff1a<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u7a2e\uff0c\u662f\u4f01\u696d\u5167\u90e8\u7684\u6578\u64da\u3002<\/strong>\u50cf\u662f\u4f01\u696d\u8cc7\u6e90\u898f\u5283ERP\uff08Enterprise\nResource Planning\uff09\u7cfb\u7d71\u88e1\uff0c\u5c31\u6709\u8a31\u591a\u4f01\u696d\u63a1\u8cfc\u548c\u751f\u7522\u7684\u6578\u64da\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\u7a2e\uff0c\u662f\u4f01\u696d\u5f9e\u5916\u90e8\u8490\u96c6\u7684\u6578\u64da\u3002<\/strong>\u50cf\u662f\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406CRM\uff08Customer\nRelationship Management\uff09\u7cfb\u7d71\u88e1\uff0c\u5c31\u6709\u5404\u7a2e\u95dc\u65bc\u9867\u5ba2\u8cfc\u8cb7\u884c\u70ba\u7684\u6578\u64da\uff1b\u9084\u6709\u5404\u7a2e\u5b98\u65b9\u767c\u5e03\u7684\u793e\u6703\u3001\u7d93\u6fdf\u6307\u6a19\uff0c\u4ee5\u53ca\u6c11\u9593\u7d44\u7e54\u6240\u767c\u5e03\u7684\u5e02\u5834\u53ca\u6d88\u8cbb\u8005\u7814\u7a76\u5831\u544a\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u7a2e\uff0c\u662f\u7db2\u8def\u6578\u64da\uff08<\/strong><strong>Web Data<\/strong><strong>\uff09\u3002<\/strong>\u50cf\u662f\u6703\u54e1\u767b\u5165\u5b98\u7db2\u7684\u6642\u9593\u3001\u7db2\u53cb\u700f\u89bd\u7db2\u7ad9\u3001\u5728\u96fb\u5546\u8cfc\u8cb7\u7522\u54c1\uff0c\u4ee5\u53ca\u5404\u7a2e\u7db2\u8def\u4ed8\u6b3e\u8cc7\u8a0a\u7b49\uff0c\u90fd\u7b97\u7db2\u8def\u6578\u64da\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u56db\u7a2e\uff0c\u662f\u7db2\u7d61\u6578\u64da\uff08Network Data\uff09\u3002<\/strong>\u5b83\u8ddf\u7db2\u8def\u6578\u64da\u6700\u5927\u7684\u4e0d\u540c\uff0c\u662f\u9664\u4e86\u96fb\u8166\u3001\u5e73\u677f\u3001\u624b\u6a5f\u3001\u96fb\u8996\u7b49\u56db\u5c4f\u7522\u751f\u7684\u6578\u64da\u4e4b\u5916\uff0c\u9084\u6709\u7269\u806f\u7db2\uff08\u65e5\u5e38\u7269\u54c1\u6216\u8a2d\u5099\u900f\u904e\u7db2\u969b\u7db2\u8def\u9023\u63a5\u5728\u4e00\u8d77\uff09\u3001\u667a\u6167\u88fd\u9020\u7b49\u7db2\u969b\u7db2\u8def\u4ee5\u5916\u6240\u8490\u96c6\u5230\u7684\u8cc7\u8a0a\u90fd\u662f\u5c6c\u65bc\u7db2\u7d61\u6578\u64da\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"635\" src=\"https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c31\u9801--1024x635.jpg\" alt=\"\" class=\"wp-image-2668\" srcset=\"https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c31\u9801-.jpg 1024w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c31\u9801--500x310.jpg 500w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c31\u9801--300x186.jpg 300w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u7b2c31\u9801--768x476.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u5927\u6578\u64da\u4e0d\u53ea\u662f\u7db2\u8def\u6578\u64da \u3002<br><em>(\u300a\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\uff1a\u7ffb\u8f49\u54c1\u724cX\u6703\u54e1\u7d93\u71dfX\u7cbe\u6e96\u884c\u92b7\u300b\uff0f\u6642\u5831\u51fa\u7248)<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4f01\u696d\u7684\u5167\u90e8\u8207\u5916\u90e8\uff0c\u4ee5\u53ca\u7dda\u4e0a\u548c\u7dda\u4e0b\uff0c\u9019\u56db\u7a2e\u6578\u64da\u52a0\u8d77\u4f86\uff0c\u624d\u662f\u5927\u6578\u64da\u7684\u5168\u8c8c\u3002\u6709\u4eba\u8aaa\uff0c\u5927\u6578\u64da\u65e9\u5c31\u5b58\u5728\uff0c\u6211\u5011\u4e5f\u5df2\u7d93\u5728\u4f7f\u7528\u4e86\uff0c\u53ea\u662f\u8b1b\u5c0d\u4e86\u4e00\u90e8\u5206\u7684\u4e8b\u5be6\uff0c\u90a3\u662f\u50b3\u7d71\u7684\u4f01\u696d\u5167\u90e8\u7684ERP&nbsp;\u53caCRM&nbsp;\u9867\u5ba2\u8cc7\u6599\u3002\u5c0d\u65bc\u7db2\u8def\u516c\u53f8\u4f86\u8aaa\uff0c\u5247\u504f\u91cd\u5728\u7db2\u8def\u4e0a\u7684\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u5be6\u9ad4\u4f01\u696d\u4e5f\u6709\u7db2\u8def\u4e0a\u7684\u5206\u8eab\uff08\u5982\u5b98\u7db2\u3001\u7c89\u7d72\u9801\u3001\u9867\u5ba2\u7dda\u4e0a\u6d88\u8cbb\u884c\u70ba\u7b49\uff09\uff0c\u53ea\u6709\u6574\u5408\u4e86\u4f01\u696d\u5167\u3001\u5916\uff0c\u4ee5\u53ca\u7dda\u4e0a\u3001\u7dda\u4e0b\uff0c\u624d\u80fd\u767c\u63ee\u5927\u6578\u64da\u61c9\u6709\u7684\u50f9\u503c\uff0c\u7576\u7136\u4e5f\u662f\u6700\u56f0\u96e3\u7684\u4e00\u6b65\u3002\u56e0\u6b64\uff0c\u99ac\u96f2\u624d\u8aaa\u300c\u5927\u6578\u64da\u662f\u672a\u4f86\u7684\u77f3\u6cb9\u300d\uff0c\u6bd4\u7684\u662f\u8ab0\u5148\u628a\u5b83\u958b\u63a1\u51fa\u4f86\uff01<\/p>\n\n\n\n<p>\u672c\u6587\u7bc0\u9304\uff1a \u300a\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\uff1a\u7ffb\u8f49\u54c1\u724cX\u6703\u54e1\u7d93\u71dfX\u7cbe\u6e96\u884c\u92b7\u300b\u4e00\u66f8<\/p>\n\n\n\n<p>ISBN\uff1a9789571378442<\/p>\n\n\n\n<p>\u4f5c\u8005\uff1a\u9ad8\u7aef\u8a13<\/p>\n\n\n\n<p>\u5de5\u4f5c\u751f\u6daf\u53ea\u505a\u4e00\u4ef6\u4e8b\uff0c\u5c31\u662f\u628a\u300c\u54c1\u724c\u300d\u505a\u597d\u3002<\/p>\n\n\n\n<p>\u5728\u5967\u7f8e\u96c6\u5718\u671f\u9593\uff0c\u5e6b\u52a9\u5ba2\u6236\u6253\u9020\u4e16\u754c\u7d1a\u54c1\u724c\uff1b\u5728\u738b\u54c1\u96c6\u5718\uff0c\u5247\u52aa\u529b\u70ba\u4f01\u696d\u5275\u5efa\u591a\u54c1\u724c\u30022015\u5e74\uff0c\u6bc5\u7136\u653e\u4e0b\u5de5\u4f5c\uff0c\u524d\u5f80\u52a0\u5dde\u5927\u5b78\u9032\u4fee\u5927\u6578\u64da\u9810\u6e2c\u79d1\u5b78\uff0c\u56de\u4f86\u5f8c\uff0c\u64d4\u4efb\u591a\u5bb6\u4f01\u696d\u9996\u5e2d\u9867\u554f\uff0c\u81f4\u529b\u5c07\u5927\u6578\u64da\u9810\u6e2c\u79d1\u5b78\u5c0e\u5165\u54c1\u724c\u7684\u7d93\u71df\u3002<\/p>\n\n\n\n<ul><li>\u5927\u6578\u64da\u71b1\u54c1\u724c\u5275\u65b0\u4e2d\u5fc3 \u5275\u8fa6\u4eba<\/li><li>\u674e\u5967\u8c9d\u7d0d\u5927\u6578\u64da\u54c1\u724c \u9996\u5e2d\u9867\u554f<\/li><li>\u5546\u696d\u7e3d\u6703\u54c1\u724c\u52a0\u901f\u4e2d\u5fc3 \u54c1\u724c\u9577<\/li><li>\u653f\u6cbb\u5927\u5b78\u4f01\u7ba1\u7cfb \u517c\u4efb\u6559\u6388<\/li><li>\u53f0\u5317\u5927\u5b78EMBA \u517c\u4efb\u6559\u6388<\/li><\/ul>\n\n\n\n<p><em>\u4f01\u696d\u754c\u7d93\u6b77<\/em><br>\u738b\u54c1\u96c6\u5718&nbsp;\u54c1\u724c\u7e3d\u7d93\u7406(12\u5e74)<br>\u5967\u7f8e\u6574\u5408\u884c\u92b7\u50b3\u64ad\u96c6\u5718 \u696d\u52d9\u4f01\u5283\u7e3d\u76e3(12\u5e74)<\/p>\n\n\n\n<p><em>\u5b78\u8853\u754c\u7d93\u6b77<\/em><br>\u52a0\u5dde\u5927\u5b78\u723e\u7063\u5206\u6821 \u5b8c\u6210\u5927\u6578\u64da\u9810\u6e2c\u79d1\u5b78\u5b78\u7a0b<br>\u53f0\u5317\u5927\u5b78 \u4f01\u696d\u7ba1\u7406\u535a\u58eb<\/p>\n\n\n\n<p><em>\u500b\u4eba\u7372\u734e\u8a18\u9304<\/em><br>2006 \u69ae\u7372\u7b2c24\u5c46\u4e2d\u83ef\u4f01\u7d93\u6703\u570b\u5bb6\u5341\u5927\u5091\u51fa\u7d93\u7406\u734e<br>2013 \u69ae\u7372\u7d93\u6fdf\u90e8\u4e2d\u5c0f\u4f01\u696d\u8655\u91d1\u66f8\u734e\u300a\u591a\u54c1\u724c\u6210\u5c31\u738b\u54c1\u300b<br>2017 \u69ae\u7372\u53f0\u5317\u5927\u5b78\u7d71\u8a08\u7cfb\u5091\u51fa\u7cfb\u53cb<\/p>\n\n\n\n<p><em>\u5ba2\u6236\u670d\u52d9\u7d93\u9a57<\/em><br>EZTABLE\u3001Abbott\u4e9e\u57f9\u85e5\u5ee0\u3001Pfizer\u8f1d\u745e\u85e5\u5ee0\u3001HSBC\u532f\u8c50\u9280\u884c\u3001Land 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https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\u66f8\u8170\u7acb\u9ad4\u66f8--500x500.jpg 500w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\u66f8\u8170\u7acb\u9ad4\u66f8--200x200.jpg 200w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\u66f8\u8170\u7acb\u9ad4\u66f8--150x150.jpg 150w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\u66f8\u8170\u7acb\u9ad4\u66f8--300x300.jpg 300w, https:\/\/theplutustimes.com\/wp-content\/uploads\/2019\/07\/\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\u66f8\u8170\u7acb\u9ad4\u66f8--768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><br><em>(\u300a\u5927\u6578\u64da\u9810\u6e2c\u884c\u92b7\uff1a\u7ffb\u8f49\u54c1\u724cX\u6703\u54e1\u7d93\u71dfX\u7cbe\u6e96\u884c\u92b7\u300b\uff0f\u6642\u5831\u51fa\u7248)\ufeff<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u535a\u5ba2\u4f86\uff1a<a href=\"http:\/\/bit.ly\/2WWX6lT\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WWX6lT<\/a><\/p>\n\n\n\n<p>\u91d1\u77f3\u5802\uff1a<a href=\"http:\/\/bit.ly\/2WWwp0M\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WWwp0M<\/a><\/p>\n\n\n\n<p>\u8aa0\u54c1\uff1a<a href=\"http:\/\/bit.ly\/2WV09v9\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WV09v9<\/a><\/p>\n\n\n\n<p>\u8b80\u518a\uff1a<a href=\"http:\/\/bit.ly\/2WWIl2z\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WWIl2z<\/a><\/p>\n\n\n\n<p>\u6642\u5831\u6085\u8b80\u7db2\uff1a<a href=\"http:\/\/bit.ly\/2WV0CgT\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WV0CgT<\/a><\/p>\n\n\n\n<p>\u4e09\u6c11\uff1a<a href=\"http:\/\/bit.ly\/2WX7YQZ\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/bit.ly\/2WX7YQZ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9084\u8a18\u5f972015&nbsp;\u5e74\uff0c\u5168\u7403\u6380\u8d77\u4e86\u4e00\u80a1\u5927\u6578\u64da\u71b1\u6f6e\uff0c\u7121\u8ad6\u662f\u53f0\u7063\u7684\u4e3b\u6d41\u96dc\u8a8c\uff0c\u4ee5\u81f3\u65bc\u4e16\u754c\u7684\u5a92\u9ad4\uff0c\u300c\u5927\u6578\u64da\u300d\uff08Big Data\uff09\u90fd\u66fe\u767b\u4e0a\u4e3b\u6d41\u5a92\u9ad4\u7684\u5c01\u9762\u5831\u5c0e\u3002\u9019\u500b\u73fe 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